Dutton’s fascinating and provocative book will help anyone tap into the power of split-second persuasion. Dutton (2010) identifies five common patterns in persuasive methods that he fits to the word SPICE: Simplicity, Perceived self-interest, Incongruity, Confidence and Empathy. He shows us which simple triggers can make someone trust you immediately what hidden pathways in the brain lead us to believe something even when we know it’s not true how group dynamics can make us more tolerant or deepen our extremism and what we can learn from newborns about winning arguments. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst-Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy.
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#Split second persuasion pdf
We have a pdf book flipnosis: the art of the download of second split persuasion, very interesting to read. When you imagine a society based on coercion you start to see how important persuasion is it literally keeps us alive. Flipnosis the art of split-second persuasion pdf Flipnosis the art of split-second persuasion pdf.
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How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it’s more like 400. When you imagine a society based on coercion you start to see how important persuasion.